Sunscreen: From Summer Essential to Year-Round Must-Have!

Listen up, sunscreen champions! India's skincare titans are turning summer's sizzling must-have into a year-round powerhouse! With marketing moves hotter than a summer sun, brands are stepping up with creator collabs and bold storytelling. They're not just selling SPF; they're crafting a lifestyle! It's time to make sunscreen as essential as your morning coffee, folks!

Quick rundown

1.Sunscreen brands in India aim for year-round relevance.

2.Moment marketing is both a tool and a risk for brands.

3.Digital channels are crucial for sunscreen education.

4.Influencer marketing now focuses on accountability.

5.Brands aim to make sunscreen a daily habit, not just seasonal.

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