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Moloco Launches Exciting Performance CTV for App Marketers

Moloco Launches Exciting Performance CTV for App Marketers

Moloco just launched its Performance CTV for app marketers, giving them a fun new way to track app installs and user engagement right on the TV! With connected TV spending soaring to $45 billion, this move is a game-changer, allowing marketers to optimize campaigns in real-time and connect with audiences like never before.

Quick rundown

Moloco expands performance advertising to connected TV.
New solution enables measurable outcomes like app installs.
CTV advertising estimated to grow to $45 billion globally.
Early campaigns show 1.5x higher ROI on CTV than mobile.
Moloco's AI reaches over 2 billion consumers globally.

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