Myntra's Beauty Strategy Targets Gen Z In Tier 2 Cities

Myntra is on a beauty mission! With Gen Z making up 60% of its beauty shoppers, they're zooming into Tier 2 and Tier 3 cities. By embracing creator-led trends and fresh D2C brands, Myntra is ready to cash in on those beauty bucks and keep the glam game alive!

Quick rundown

1.Gen Z dominates Myntra's beauty shopper demographic.

2.Half of Gen Z beauty buyers hail from Tier 2 and Tier 3 cities.

3.Myntra leverages creator-led discovery to boost engagement.

4.Emerging D2C brands are key to Myntra's expansion strategy.

5.International beauty labels are gaining traction on Myntra.

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Cricket

India tour of New Zealand

Australia tour of South Africa

West Indies tour of Bangladesh

Pakistan ODI Tri-Series