Sunscreen: From Summer Essential to Daily Must-Have in India

India's sunscreen brands are on a mission to make sunblock a daily habit, not just a summer fling. This season, they’re pouring money into fun marketing strategies, from influencer partnerships to catchy campaigns, all to get you slathering on that SPF every day, rain or shine.

Quick rundown

1.Sunscreen brands in India aim for year-round relevance.

2.Moment marketing is both a tool and a risk for brands.

3.Digital channels are crucial for sunscreen education.

4.Influencer marketing now focuses on accountability.

5.Brands aim to make sunscreen a daily habit, not just seasonal.

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