Saurabh Munjal Unpacks Lahori Zeera’s Marketing Strategy

Alright, listen up! Saurabh Munjal is out here with Lahori Zeera, saying, 'Why throw cash at celebs when we can rock a Rs 10 price tag?' They’re all about that general-trade-first grind, spending just 3% on marketing. The mission? To make Indian flavors the next global snack attack. This is a whole vibe, folks!