Myntra's Beauty Strategy Is All About Tier 2 And Tier 3 Cities

Hey there! So, check it out! Myntra's got a beauty bonanza going on, and Gen Z is leading the charge, especially from Tier 2 and Tier 3 cities! With 60% of their beauty shoppers being these cool kids, they’re diving into creator-led fun and fresh D2C brands. It’s like a beauty party, and everyone’s invited! How you doin'?

Quick rundown

1.Gen Z dominates Myntra's beauty shopper demographic.

2.Half of Gen Z beauty buyers hail from Tier 2 and Tier 3 cities.

3.Myntra leverages creator-led discovery to boost engagement.

4.Emerging D2C brands are key to Myntra's expansion strategy.

5.International beauty labels are gaining traction on Myntra.

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