Saurabh Munjal's Tasty Game Plan for Lahori Zeera's Success

Hey there! So, Saurabh Munjal, the guy steering the ship at Lahori Zeera, is like, 3% marketing? You bet! Forget the celebs, let’s spice things up with a Rs 10 price tag! His plan? Get those Indian flavors out to the world, baby! How you doin'?

Quick rundown

1.Lahori Zeera spends just 3% on marketing.

2.The Rs 10 price point is a key strategy.

3.Avoiding celebrity endorsements is a deliberate choice.

4.Focus on general trade first for market penetration.

5.Ambition to take Indian flavors to the global stage.

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