India's eCommerce Install Surge vs. Retention Drop Drama

In the thrilling saga of Indian eCommerce, apps have rocketed a jaw-dropping 85%! But hold onto your hats, folks—retention has taken a nosedive with a 41% drop! What does this mean for the digital frontier? AppsFlyer’s 2026 report reveals a gripping tale of soaring success and shocking setbacks. Are we on the brink of a digital upheaval? Stay tuned!