Red Chief's 70% Sneaker Budget: A Smooth Marketing Game

Yo, Red Chief's flexin' hard, puttin' 70% of their marketing dough on sneakers to keep it fresh for the young crowd. Rahul Sharma, the marketing chief, says they ain't takin' shortcuts, just stayin' true with Ayushmann Khurrana, who knows the grind. It's all about balance, comfort, and keepin' that legacy alive, fo' shizzle!