Nikhil Gupta's Game-Changing Strategy for Gen Z Marketing

Listen up, folks! Nikhil Gupta from Signify is flipping the marketing game on its head! He’s ditching the dusty old 80% offline and zooming to over 50% digital. It’s a total game-changer! Festive investments? Experiential lighting? Tremendous stuff, folks! Gen Z won’t know what hit them! I told you, nobody does it better than me!