Why CMOs Are the Tennis Nets of Business Growth and Profit

Hey there! So, Manish Tiwary from Nestlé says CMOs are like tennis nets—keeping the game balanced! They’re not just about ads; they’re the real deal, juggling growth and profit like a pizza in the air! If you forget the consumer, it’s like trying to charm a date without a smile—total flop! Always keep that empty chair for the consumer, folks! That’s the secret sauce!

Quick rundown

1.The CMO role is evolving beyond traditional marketing.

2.Consumer insight is key to modern marketing strategies.

3.Advertising should be seen as an investment, not a cost.

4.The consumer's voice should always be present in decision-making.

5.Balancing short-term gains with long-term brand health is crucial.

Raja Chakraborty: Brand Building Is the Real Deal, G
Raja Chakraborty: Brand Building Is the Real Deal, G
Yo, check it, Raja Chakraborty, the CMO of Continental Coffee, be spittin' truth about brandin' in this wild marketing game. He says it ain't just about clicks, it’s about that real connection, ya feel? Performance marketing gotta ride alongside brand buildin', or it ain't sustainable, fo' shizzle. In a world where numbers rule, remember, the brands that last are the ones that connect with the people.
12:50 pm on Tuesday, 28 April, 2026
AI's a Game Changer: Brands Need to Be the Real Deal
AI's a Game Changer: Brands Need to Be the Real Deal
Hey there! So, AI is like the new pizza topping, right? Rubeena Singh from NP Digital says brands gotta be the real deal and not just another slice in the box. Instead of searching, folks are just asking their AI pals for help! Trust is the name of the game, and if brands wanna be the answer, they better step up their game, buddy! It's all about being genuine, you know?
09:25 am on Thursday, 30 April, 2026
Policybazaar's Sai Narayan: From Insurance Doubts to Digital Dominance
Policybazaar's Sai Narayan: From Insurance Doubts to Digital Dominance
Folks, back in 2014, selling insurance online was a total disaster! Nobody cared! But then, Policybazaar came in and turned it into a sensation! At the 16th Digital Leadership Summit, Sai Narayan revealed the secret: marketing a question, not a product! They got folks asking, 'Am I getting ripped off?' Now, they're flipping the script with AI! Demand creation is the name of the game, and they're winning bigly!
11:40 am on Friday, 17 April, 2026
Fashion Marketing: Authenticity Is the New Black, Baby!
Fashion Marketing: Authenticity Is the New Black, Baby!
At the 16th Digital Leadership Summit, marketing maestros Nidhi Rastogi, Suneil Chawla, and Meghana Chandani revealed that in India’s fashion arena, authenticity reigns supreme. Rastogi quipped, 'Building a brand here is easier than assembling an IKEA chair!' They stressed that if your story isn’t captivating, you might as well be selling ice to penguins. Remember, it’s all about the right fit, not just the flash.
01:40 pm on Tuesday, 14 April, 2026
Pet Care Ki Duniya Mein Dosti Aur Khushi Ka Naya Rang!
Pet Care Ki Duniya Mein Dosti Aur Khushi Ka Naya Rang!
Kehte hain, pyaar aur dosti se badi koi duniya nahi! Bark Out Loud ki Devika Khanna keh rahi hain, hum dost hain, malik nahi! Aaj ke pet parents sirf treats nahi, trust aur transparency chahte hain. Yeh hai ek nayi kahani, jahan wellbeing hai sabse bada pyaar!
07:40 am on Wednesday, 8 April, 2026

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