Policybazaar's Sai Narayan: From Insurance Doubts to Digital Dominance

Folks, back in 2014, selling insurance online was a total disaster! Nobody cared! But then, Policybazaar came in and turned it into a sensation! At the 16th Digital Leadership Summit, Sai Narayan revealed the secret: marketing a question, not a product! They got folks asking, 'Am I getting ripped off?' Now, they're flipping the script with AI! Demand creation is the name of the game, and they're winning bigly!