Consumers Aren't Thinking About Brands, Says Nikhil Sharma

Nikhil Sharma, the head honcho at Perfetti Van Melle India, reveals that consumers aren't waking up thinking about candy brands. Instead, they’re just living their lives! The key to success? Make your sweets available and relatable—like that nostalgic one-rupee treat that feels fresh without being old-fashioned. It's all about blending the past with the present in a fun way.