Goafest 2026: Catchy Ads Need Heart in a Fast World

At Goafest 2026, marketing wizards gathered to tackle a big question: How do we grab attention in a world full of scrolling? They agreed that while tech is nifty, nothing beats the human touch. Brands must connect emotionally, or they'll vanish in the noise. With attention spans shorter than a goldfish’s, it's all about that catchy hook! Ads need to be memorable and meaningful, not just flashy.

Quick rundown

1.AI is reshaping storytelling but can't replace human creativity.

2.Brands must balance performance marketing with long-term branding.

3.Virality is fast, but strategy should remain consistent.

4.Gen Z is diverse, not a single homogeneous group.

5.Emotion and cultural relevance are key to memorable advertising.

Raja Chakraborty: Brand Building Is the Real Deal, G
Raja Chakraborty: Brand Building Is the Real Deal, G
Yo, check it, Raja Chakraborty, the CMO of Continental Coffee, be spittin' truth about brandin' in this wild marketing game. He says it ain't just about clicks, it’s about that real connection, ya feel? Performance marketing gotta ride alongside brand buildin', or it ain't sustainable, fo' shizzle. In a world where numbers rule, remember, the brands that last are the ones that connect with the people.
12:50 pm on Tuesday, 28 April, 2026
AI's a Game Changer: Brands Need to Be the Real Deal
AI's a Game Changer: Brands Need to Be the Real Deal
Hey there! So, AI is like the new pizza topping, right? Rubeena Singh from NP Digital says brands gotta be the real deal and not just another slice in the box. Instead of searching, folks are just asking their AI pals for help! Trust is the name of the game, and if brands wanna be the answer, they better step up their game, buddy! It's all about being genuine, you know?
09:25 am on Thursday, 30 April, 2026
Why CMOs Are the Tennis Nets of Business Growth and Profit
Why CMOs Are the Tennis Nets of Business Growth and Profit
Hey there! So, Manish Tiwary from Nestlé says CMOs are like tennis nets—keeping the game balanced! They’re not just about ads; they’re the real deal, juggling growth and profit like a pizza in the air! If you forget the consumer, it’s like trying to charm a date without a smile—total flop! Always keep that empty chair for the consumer, folks! That’s the secret sauce!
11:25 am on Thursday, 7 May, 2026
Tyres Ki Kahani: Jazbaat Aur Marketing Ka Jadoo
Tyres Ki Kahani: Jazbaat Aur Marketing Ka Jadoo
Aaj kal, tyres ki kahani hai jazbaat ki, bhai log! Apollo Tyres ne samjha, sirf dealer ki baatein nahi, dil ki baatein bhi zaroori hain! ‘Har Safar Mein Dum Hai’ hai ek jazbaat, jismein humare cricket ke sitare chamakte hain! Yeh kahani hai unki, jo haar nahi maante, aur Apollo ke saath jeet ka jashn manate hain! Asli marketing ka rang hai yeh!
09:25 am on Wednesday, 22 April, 2026
Sunscreen: From Summer Essential to Year-Round Must-Have!
Sunscreen: From Summer Essential to Year-Round Must-Have!
Listen up, sunscreen champions! India's skincare titans are turning summer's sizzling must-have into a year-round powerhouse! With marketing moves hotter than a summer sun, brands are stepping up with creator collabs and bold storytelling. They're not just selling SPF; they're crafting a lifestyle! It's time to make sunscreen as essential as your morning coffee, folks!
09:40 am on Wednesday, 6 May, 2026

Series

View All

Cricket