Marketing Madness: Same Goals, New Playground Adventures

Marketing is like a wild game where each player has their own strategy! The goal? Get people to care about your product! While the playground has changed with tech and trends, the heart of marketing stays the same. From the classic 4 Ps to the expanded 7 Ps, the mission is clear: understand your customer and keep them coming back for more.

Quick rundown

1.Marketing is about making people care.

2.The 7 Ps framework has evolved over time.

3.Nestlé's Maggi is a resilience case study.

4.Red Bull builds culture before selling drinks.

5.Consistency is key in McDonald's success.

Raja Chakraborty: Don't Confuse Clicks with Real Brands!
Raja Chakraborty: Don't Confuse Clicks with Real Brands!
Raja Chakraborty from Continental Coffee says every click is a win, but don’t confuse that with real brand building! Chasing numbers is like serving raw meat—disastrous! Focus on connection, or you’ll end up with an idiot sandwich of a brand. Remember, performance marketing without belief is just fluff on a plate!
12:30 pm on Tuesday, 28 April, 2026
Why CMOs Are the Tennis Nets of Business Growth and Profit
Why CMOs Are the Tennis Nets of Business Growth and Profit
Hey there! So, Manish Tiwary from Nestlé says CMOs are like tennis nets—keeping the game balanced! They’re not just about ads; they’re the real deal, juggling growth and profit like a pizza in the air! If you forget the consumer, it’s like trying to charm a date without a smile—total flop! Always keep that empty chair for the consumer, folks! That’s the secret sauce!
11:25 am on Thursday, 7 May, 2026
Goafest 2026: Ads That Hook, Feel, and Rock the Crowd
Goafest 2026: Ads That Hook, Feel, and Rock the Crowd
Gather 'round, folks! At Goafest 2026, the marketing legends assembled to tackle the ultimate question: how do you snag attention in a world that scrolls faster than a speeding bullet? With AI flexing its muscles, the real magic still comes from the human heart. Brands need to hook 'em, feel 'em, and make 'em remember, or risk getting lost in the digital shuffle!
03:10 pm on Thursday, 21 May, 2026
Consumers Aren't Thinking About Brands, Says Nikhil Sharma
Consumers Aren't Thinking About Brands, Says Nikhil Sharma
Nikhil Sharma, the head honcho at Perfetti Van Melle India, reveals that consumers aren't waking up thinking about candy brands. Instead, they’re just living their lives! The key to success? Make your sweets available and relatable—like that nostalgic one-rupee treat that feels fresh without being old-fashioned. It's all about blending the past with the present in a fun way.
11:35 am on Wednesday, 27 May, 2026
AI's a Game Changer: Brands Need to Be the Real Deal
AI's a Game Changer: Brands Need to Be the Real Deal
Hey there! So, AI is like the new pizza topping, right? Rubeena Singh from NP Digital says brands gotta be the real deal and not just another slice in the box. Instead of searching, folks are just asking their AI pals for help! Trust is the name of the game, and if brands wanna be the answer, they better step up their game, buddy! It's all about being genuine, you know?
09:25 am on Thursday, 30 April, 2026

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